Of all the software tools you can get for your business, your shopping cart can be the most important in terms of determining your sales. yet it’s often the most overlooked.
It’s easy to assume that a simple buy button with link to PayPal will be fine. But in most markets that’s simply not the case. The design of your cart can have a major impact on sales.
And behind the scenes, the ease of using the cart: particularly in how long it takes you to set up a new product for sale, can have a huge impact on your efficiency as a business. Simply put: the longer it takes and the more painful it is to set up new products, the less likely you are to do it.
An effective cart also needs to link to all your other key software tools. it needs to pass buyers to your email system and set them up on your membership site. It needs to integrate with whatever payment processor you use.
And ideally, it needs intelligence built in so it can follow up with failed payments, and handle upsells and “order bumps”.
Many older carts simply can’t do these things. And they look old and clunky, so they create a bad impression of your business.
Luckily, in the last few years a number of more modern carts have been released into the market.