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Gmail Outage Raises Concerns for Small Business

Latest Gmail Outage Raises Concerns for Small Business Sometimes, your greatest assets can become costly liabilities. Google's remarkable success and rapid growth over the past few years may have set the bar too high for customer expectations of their applications, particularly Gmail. A recent outage on the popular email server, which is in a SAAS format (Software as a Service), caused thousands of headaches when users went an entire day without functional Gmail. Google's credibility took a hit.


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CRM Surges as Brands Demand Measurable Results


Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over....

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